About the Company

Manta Search has been retained to lead this search on behalf of a growing, multi-concept hospitality brand headquartered in Atlanta, GA. Known for distinctive concepts, strong unit-level performance, and a loyal guest following, the company is entering its next phase of expansion — adding new locations while protecting the guest experience that built the brand. Marketing has been a meaningful driver of that success, and leadership is now investing in a senior executive to own it end to end. The company's identity will be shared with qualified candidates as part of the interview process.

About the Role

Reporting to executive leadership, the Vice President of Marketing will own brand, digital, menu, and local marketing strategy across all units. Twelve months in, success looks like this: a cohesive brand platform that scales across locations, a menu strategy that measurably improves mix and margin, a repeatable local marketing playbook for new openings, and a marketing function that operations leaders view as a genuine sales-driving partner — all backed by clear ROI reporting.

What You'll Do

• Brand leadership: Own brand strategy and positioning across all current and future locations, ensuring consistency while allowing each unit to feel locally relevant.
• Menu optimization: Partner with culinary and operations on menu engineering — pricing, product mix, LTO strategy, and promotions — using sales data to drive traffic, check average, and margin.
• Multi-unit growth: Build the repeatable playbook for local store marketing, community partnerships, and new restaurant openings across the portfolio.
• Digital and guest engagement: Lead digital marketing end to end — social, email/CRM, loyalty, paid media, and reputation management — with clear performance measurement.
• Commercial accountability: Own the marketing budget, forecast marketing's impact on sales and traffic alongside finance and operations, and report ROI to leadership.
• Team and partners: Build and develop the internal marketing team and manage agency and creative partners.

What We're Looking For

Required:

• 10+ years of progressive marketing experience, including senior leadership in a multi-unit restaurant or hospitality environment
• Hands-on experience with menu optimization — pricing, mix analysis, LTOs, and promotion strategy — with measurable results
• Track record of driving same-store sales and traffic growth through integrated brand, digital, and local marketing
• Experience building and leading marketing teams and managing external agencies
• Strong analytical fluency — comfortable connecting marketing activity to P&L outcomes

Preferred:

• Experience supporting new unit openings or market expansion
• Experience building or scaling a loyalty/CRM program
• Familiarity with the Atlanta market and its dining landscape
• 10+ years of multi-unit experience within the restaurant space

How to Apply

All inquiries will be held in strict confidence. To apply or learn more, contact Lauren at lauren@mantasearch.com with your resume.