About our client:

Our client is an events platform built for B2B marketing teams. From webinars and field activations to global conferences, our client helps event, operations, and brand teams streamline planning, execution, and reporting all in one place. Now, they’re taking this 10X further with AI. Teams execute faster, workflows stay aligned, and data remains accurate end-to-end. Whether running lean programs or global flagship events, event teams can consistently drive pipeline, accelerate deals, deepen customer relationships, activate partners, and enable employees.

Trusted by organizations such as Microsoft, Google, ServiceNow, CrowdStrike, Figma, Grant Thornton LLP, Tricentis, Expensify, and more, our client helps turn events into a measurable revenue engine.

About the Role:

• Our client is hiring for a Lead SDR with 3–4 years of experience to build and own our outbound function from the ground up in the US. This is a founding, player-coach role. You'll personally prospect into mid-market and enterprise accounts while establishing the playbooks, systems, and team culture that will scale the SDR org. You won't just carry a number; you'll shape how we go-to-market.
• This is our client’s first SDR Lead hire in the US. You will build and run the outbound function: personally prospect, hire and develop a team of SDRs, and own the systems that turn target accounts into qualified pipeline.
• You will report to the VP of Marketing. The outbound motion runs alongside demand gen, ABM, and field events. The SDR team warms target accounts through curated touchpoints (executive dinners, gifting, webinar invitations, event-based outreach) and converts that engagement into demos for Account Executives. This is relationship-building outbound, not one-shot conversion.

What You'll Own:

Carry a number, work the account

Prospect directly through cold calls, outbound email, and multi-touch sequences on target accounts. You partner with AEs on high-value accounts, meet prospects in the field, and run discovery conversations with senior marketing and events leaders at mid-market and enterprise companies.

Hire, ramp, and develop SDRs

 Build the team, own onboarding (30/60/90 ramp with milestones), and run a weekly coaching rhythm including call reviews, email teardowns, and role-plays. You track quota attainment, diagnose performance gaps from leading indicators, and coach reps to close those gaps.

Design the outbound operating system

Define account selection criteria, tiering logic, stakeholder mapping, and multi-threading strategies. You build persona-specific cadences and ABM-integrated sequences that connect gifting, event invitations, and content touchpoints into sustained outreach. You document what works into repeatable processes that scale with headcount.

Push tooling and ops forward

Have a point of view on the SDR tech stack (sequencers, dialers, enrichment, intent/signal tools) and advocate for the right decisions. You understand email deliverability, stay current on AI-powered sales tools, and work with Marketing Ops and Demand Gen to keep data flowing between outbound tooling, CRM, and marketing automation.

Requirements:

Experience & Track Record

• 3–4 years in B2B SaaS sales development, with at least 2 years as a senior SDR or full tenure as a founding SDR
• Success building rapport at dinner events or trade shows
• Consistent personal quota attainment
• Experience hiring, onboarding, and coaching SDRs
• Experience selling to marketing and/or events personas at mid-market or enterprise companies is a strong plus

Outbound & Relationship Craft

• Proven cold email and cold call skills, with the ability to teach both
• Ability to drive high-energy cold conversations in person at events
• Experience building and iterating on multi-touch, multi-channel outbound cadences
• Exposure to ABM-style outbound including account research, multi-threading, warm-up plays, and long-cycle relationship building

Ops & Tooling Fluency

• Hands-on experience with Outreach, Salesloft, Apollo, ZoomInfo, Clay, Clearbit, Orum, Nooks, PhoneBurner, Salesforce, and HubSpot
• Working knowledge of email deliverability fundamentals
• Interest in adopting AI-powered tooling for prospecting, personalization, and research

Mindset

• Player-coach mentality: carry a number while coaching a team
• High ownership in an early-stage, low-structure environment
• Collaborative across Marketing, Demand Gen, and Ops

 Benefits & Perks

• Health Insurance (Medical, Vision & Dental)
• 401(k) plan
• Employee-friendly ESOPs
• Flexible leave program
• Remote working with flexible locations and hours
• Ground-floor opportunity at a fast-growing startup
• Remote (US-based) OTE range of $100K–$120K with a 70/30 split.

Compensation: $85K-$90K OTE range of $100K–$120K with a 70/30 split.

***Clear growth path: Direct line from SDR Lead to Head of Sales Development as the team scales***

Job Details:

Location: USA

Type: fully remote

Employment: Full-Time

Visa Sponsorship: None

Tech stack: Outreach, Salesloft, Apollo, ZoomInfo, Clay, Clearbit, Orum, Nooks, PhoneBurner, Salesforce, HubS